The mobile nternet has hit an innovative ceilingStarting a business is too difficult How many pits

can also be used to assess the founders themselves. The thinking and presentation skills of the founder are very important. They will be needed in recruitment, financing, sales and other aspects. Complex, vague expressions usually represent confusing thinking, or this is a false need in itself.

helps to find out whether users really love products and whether or not they recommend products to others. If there is no startup user, we will try to establish a minimum viable product MVP to test our hypothesis: from the most perfect products look back, try to find the first and most basic kernel.

entrepreneurship is a hard job, unable to predict exactly how much work and intensity. In order to succeed, you need: a good idea including a large enough market, a good team, a good product, and a strong executive power.

mobile Internet new product than a familiar, but also a more than a trivial.

, THE, IDEA, good idea,

Abstract: Zuckerberg once said: "in Silicon Valley, people always decide to start a business first, then decide what to do.". It’s putting the cart before the horse. The only thing that really keeps you going is believing that what you do can create value.

, like the proportion of oxygen in the atmosphere, can determine the size of insects. As a product rooted in the soil, the overall environment of the mobile Internet is becoming stable and lacking in change. IOS 6 and Android 4.2 are the highlights of lack, is more like a new platform in the daily transition process, Windows Phone did not exceed expectations for mobile Internet developers and business team, the environment system of platform resources mining potential has been exhausted, no imagination. The classification of App Store menu to open the app store to download Top 10 can see, the field of mobile Internet has completed the first circle movement in addition to the game and other special types of products, in addition to launch into homogeneous products, and then try to provide more excellent experience in the operation and service, has no too much competition way.

man market? Growth?



the ideal situation is that the founder is the target user himself. The worst part is that the founder knows the target user very well. Creating a product that is "loved" by a small group of users will be better than creating a product that is "liked" by many users. Although these two ways can bring positive feedback, in the long run, the former will develop much more smoothly.

man have customer commitment, once launched, he will pay for

when a market lacks the pattern of "letting a hundred flowers bloom", we also have reason to believe that its innovation has fallen into a slow even stagnation period, and has lowered the birth rate of good products.

mobile Internet business failure rate and the rise speed is almost as rapidly, from Silicon Valley venture capitalist Peter Thiel thinks the innovation has been plunged into a quagmire, he worked in the PC Internet era, the founder of PayPal, and in the four years to create a $1 billion 500 million valuation and successfully sold to eBay, first outside investors have become Facebook, eventually got more than 20 thousand times the return of myth, and in the mobile Internet industry, in addition to Instagram, he did not find any together enough to shake the industry investment case.


, we’ve been offering some advice on YC’s startup team. Now, we feel it is necessary to open this venture script to everyone, it basically covers the beginning of entrepreneurship and initial large-scale part.

next, we can talk about the reasons.

, we’re trying to figure out why this is a market for startups. We like that technique already

as a mirror of the U.S. technology industry, China Mobile Internet field also has the same problem, that is, the market is less and less excellent products that are bright. The tracking data of the park geeks also showed that the field of mobile Internet boom has fallen in 2012 – "the number of the new mobile Internet application during the first half of last year fell more than 30%, the mobile Internet investment within the digital has been reduced greatly". In other words, since 2012, with the exception of a few of WeChat’s top leaders, which mobile product really has an irreplaceable value or can’t be implemented on PC?

This makes

? The goal of

man who need this product

How to increase the user status of ?The best way to test your idea of

1 Environmental Evolution ceases

is to start it and see what happens. If you’re building a to C product, release it as soon as possible, then watch user feedback; if you’re building a to B product, start selling as soon as possible.

Business Insider, the US technology media, made the famous mobile Internet future at the beginning of this year

startups is to make what users love, and then to get more users. This step is critical. In the graves of start-up companies, there are projects that think they can skip this step. At YC, we usually ask the startup team following questions:


?In addition to evaluating entrepreneurial ideas, What is the man you want to create a

two, liquidity less than

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