[Abstract] why Internet Co took aim at the Spring Festival Gala? Embodies the common user attention, although the number of Internet users increases day by day, but the audience is still very broad coverage, especially the Spring Festival special moments like this.
Tencent technology Liu Yalan reported on February 8th
Spring Festival seems to be the enemy of the internet.
in this festival, take away member home, couriers have come home, even if there is a shop still provide delivery service, parents at home to a good meal also is robbed of the online meal ordering business. Online dating instead of online dating, a family sitting in front of the TV to eat snacks instead of chatting with a smart phone landing video site.
however, a core part of the Spring Festival will definitely not show, and this year’s Spring Festival is more like an Internet technology company and the big show, from the beginning to the end of the Spring Festival Evening Gala, they are everywhere.
Internet Co China vied for the Super Bowl
The annual Spring Festival evening
ads are the major brands of a hotly contested spot. The most obvious feature of this year is the emergence of more Internet Co. It is reported that the Spring Festival Gala advertising bidding to take tender, each company to bid to write into the ballot box on the plate, and then by the computer in accordance with the bid level automatic sorting.
Spring Festival this year, beginning 5 minutes before prime time, including Meizu, Alipay, 360 search, Wi-Fi manneungyulsoi, Gome (micro-blog), Bebo oral and other technology turns the company suning.com, Lenovo holdings hit heavily gradually unveiled. Among them, the music as the price of more than 70 million of the countdown to the countdown before the Spring Festival, the last of the ads, the length of 1 minutes of advertising by Zhang Yimou, Guo Jingming and.
why Internet Co took aim at the Spring Festival Gala? Embodies the common user attention, although the number of Internet users increases day by day, but the audience is still very broad coverage, especially the Spring Festival special moments like this.
in the United States, the annual Football League Championship Super Bowl Sunday is the nation’s highest rated TV program for many years, has become a national comprehensive sports entertainment feast, with great attention as the "Spring Festival Gala". Jobs put in the Super Bowl in 1984 classic screen advertising offal, tilt the bodybuilding girl on behalf of the Macintosh computer, Big Brother IBM the old times break the rule, set off a sensation.
super bowl has been the heart of the U.S. technology giants, and the Internet technology company launched the Spring Festival Evening advertising has gradually become the norm.
Super Bowl in 2015, the U.S. audience is 125 million, accounting for about 25% of the population of the United States, this year’s Super Bowl also synchronized to the world’s more than and 200 countries and regions, more than 1 billion people worldwide audience. Spring Festival Gala with a live multi screen live broadcast, estimated total viewing rate of nearly 1 billion. So much attention is bound to create a