Above & Beyond: Small acts have big impacts

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » The smallest act can have a big impact on a member’s life.That’s the belief employees at $202 million asset San Antonio (Fla.) Citizens Federal Credit Union hold, influencing their daily actions.Consider the week of Thanksgiving. Employees hand out $25 gift cards to local businesses—such as coffee shops, restaurants, and even Christmas tree farms—to members who visit the branch on Black Friday, but the credit union also has door mats urging members to “shop small” on Small Business Saturday.A local businessman who stopped in the branch last year mentioned to an employee that he loved the door mats. Melissa Cummings, an assistant branch manager, overheard his comments. When her workday was done, Cummings grabbed a mat and drove to the man’s store—a 20-mile round trip.The man wasn’t there, so she left the mat for him, ensuring he’d be able to put it out for the Shop Small Business Satur­day event.last_img

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