By Max Jenvey of Oxxygen Marketing Partnership, a strategic business accelerator specialising in the bakery, foodservice and convenience retailIn the last issue (10 September 2010) we looked at some of the challenges of setting up a bakery. In this issue we consider the importance of seasonality, promotions, customer service & training.Oxxygen’s research partner, him!, told us 49% of staff it surveyed said they wanted more training to grow sales and improved product knowledge and information (CTP Insights 2009). A staggering 30% of customers were unaware of bakery meal deals after visiting a store, which suggests a huge opportunity regarding customer communications and staff training (Coffee Shop Report 2009).We should address these issues in two ways. First, we should develop an annual promotional plan taking into account seasonality. Break down your year by season and by product category and align your new product development accordingly. For example, with autumn just around the corner we must turn our attention to more warming products that customers can grab and go.In addition consider your drinks range think tea and coffee combo deals. The other day I saw a warm breakfast smoothie.So how do you make the most of your seasonal menu and promotions? Simple get your team on board. Hold a staff meeting and talk to everyone about value-added extras, special offers and money-saving pastry and drinks deals. Ask for their input into how to make the most of new offers. Support them over the first few days by spending time on the front counter take the lead and show them how easy it is to engage the customers.Once you’ve established your promotional campaign consider staff competitions to spice up the sales targets. Your customers will notice the change in staff morale and benefit as a direct result.l See the next issue for a closer look at promotions and how they affect customers’ decision-making processes
The women’s revolt: Why now, and where to In September of 2018, user Mark Alan Chestnut reposted a tweet from conservative commentator Candace Owens: Retracing the path of the two New York Times reporters who did the investigation The story behind the Weinstein story In 2018, one year after she encouraged people to share their stories of abuse using the #MeToo hashtag, actress Alyssa Milano honored the day with a repost of her original tweet. Related The #MeToo surge against sexual abuse provides opportunities for pivotal societal change, but challenges too Earlier this year, someone with the Twitter handle “Josh the Leftist” posted: The same month, FOX News contributor Lisa Boothe tweeted: The project’s 71 hashtags include everything from #BelieveChristine, #believewomen, #timesup, and #ustoo, to #himtoo, #confirmkavanaughnow, #MeTooLiars, and #metoohucksters.“The community of American women is our community, and this was a key moment in their history,” said Jennifer Weintraub, the Schlesinger’s head of digital collections and services, who worked on the project. “That doesn’t mean that we are pro #MeToo or against #MeToo, it just means that we document it.”A steering committee made up of historians, lawyers, and data experts from across Harvard helped Kamensky and the Schlesinger staff think through the challenges associated with capturing the movement’s digital footprint. The library’s digital team, aided by an S.T. Lee grant from the Harvard Library and funds from Harvard Business School, identified a range of relevant hashtags and created a system to capture them that has become largely automated. Twitter’s terms of service dictate that the Schlesinger can only provide users with tweet IDs, a number that identifies each unique tweet, but researchers can load the numbers into an online app that will restore or “rehydrate” the tweet’s original content.Moving forward, Kamensky said she is eager to investigate teaching and research opportunities related to the archive through a partnership with the Harvard Data Science Initiative, which will provide grant funding to explore how the digital data will “engage in conversation” with the library’s more traditional holdings, and to see what kinds of scholars it can attract. (The collection has already been put to use, supporting the argument in Susan Faludi’s New York Times opinion piece that the “believe all women” hashtag is an invention of the right and a corruption of #believewomen.) “We had a social-media driven revolution whose pushback was almost simultaneous, as opposed to the way that we often think of revolution and counterrevolution.” — Jane Kamensky Me Too founder discusses where we go from here The Daily Gazette Sign up for daily emails to get the latest Harvard news. For decades, Radcliffe’s Schlesinger Library has been the nation’s leading repository for a range of primary-source materials documenting the lives and legacies of women in America. Its collections are crammed with letters and posters, journals and photographs — the physical records of an individual, a family, a social action, a political campaign.Today, newer collections often arrive with hard disks and thumb drives; “papers” now include emails. But until recently, social media had not figured largely. Then came a cultural moment that shook the nation and helped transform the way the library collects and curates material in a communications age when hashtags can muster millions and tweets are commentary, conversation, and official declaration.In October 2017, sexual-abuse accusations against film mogul Harvey Weinstein triggered a tsunami of harassment and abuse allegations leveled at men from every corner of American society. The moment also sparked the wide use of #MeToo by survivors who shared their stories of abuse online and demanded change.“The discussions of how we would be accountable for collecting this movement began almost immediately because of our long history of collecting materials that document gender and labor organizing,” said Jane Kamensky, the Schlesinger’s Pforzheimer Foundation Director and Jonathan Trumbull Professor of American History.,But the librarians were confronted with the novel question of how to gather and preserve material related to a movement that was born and partly still exists in a virtual world. Their answer: Gather websites, tweets, online articles, and other electronic material related to the topic in a publicly accessible digital archive.“There was no clear individual to whom we could reach out to acquire the #MeToo collection, so we knew we would have to work differently to document the movement, and that we were really going to have to create the collection ourselves,” said Kamensky.The Schlesinger’s digital services team had some experience creating an archive focused solely on virtual material. In 2007, they launched the 10-year project “Capturing Women’s Voices” to collect blogs and websites detailing American women’s lives, philosophies, and engagement with politics. They also had access to tools developed by Documenting the Now, a community archiving project developed after the police killing of Michael Brown in August 2014 in Ferguson, Mo.Above all, they had a guiding mission to include everything related to #MeToo they could find. Philadelphia activist Tarana Burke is credited with creating the original movement in 2006 as a way to support survivors of sexual violence. But a decade later, the social media hashtag became a rallying cry and the spark that ignited a wave of political, social, and legal battles, and backlash.,“We had a social-media driven revolution whose pushback was almost simultaneous, as opposed to the way that we often think of revolution and counterrevolution,” said Kamensky, “and we realized we had a chance to collect the whole political spectrum around a hot-button issue of gender and sexuality.”The commitment to that collecting ethos is reflected in the library’s #metoo Digital Media Collection, which opened to researchers on July 1. The online archive contains more than 32 million tweets, 1,100 webpages, and thousands of articles reflecting a range of perspectives.Amid the collection of websites is a link to a piece by the editors of the Boston Review, who defend their decision to maintain ties with the magazine’s fiction editor, prize-winning author Junot Diaz, after sexual misconduct allegations emerged against him. An article posted on Time.com described an open letter signed by more than 200 women who work on national security for the U.S. stating they had survived sexual harassment and assault or knew someone who had.The wide-ranging tweets capture both the support for and opposition to the movement.In November 2017, the Women’s Funding Network posted a tweet encouraging people to remember how pervasive sexual harassment is in society. Kamensky said she could envision researchers using the data to explore everything from social movement organizing through social media, to whether people posting in the U.S. are paying attention to news from other parts of the world, to the ways the #MeToo movement has been driven by original content versus retweets. “People are going to ask questions of it and produce answers from it that will be far-reaching in scope and scale,” said Kamensky. “A sophisticated analyst of big data will be able to see the movement through this corpus in ways that I can’t even fathom.”But amassing such a big trove of digital material raises its own questions around privacy and who has the right to access information posted online. Kamensky worked with the steering committee to create an ethics statement for the archive that includes their recommendations on the principled use of the data and the acknowledgement that the library is abiding by “social media providers’ terms of service in distribution of any data that is collected.”For people worried about what researchers will do with their tweets, Kamensky has a simple suggestion: Read your user agreement.“To post something on Twitter may feel like a conversation with your intimates at a virtual table in a bar,” she said, “but in fact, it’s a form of publication.” Advocate and activist Tarana Burke to receive the Harvard Kennedy School’s Center for Public Leadership Gleitsman Award
A study conducted by a professor of gerontology and her team of researchers suggests women are more adept than men at understanding emotional cues under acute stress.Professor Mara Mather, who is also the director of the Emotion and Cognition Lab at USC, published her study in the Oct. 6 edition of NeuroReport, which provided a biological explanation for the ways men and women differ in reacting to arguments. Women typically complain and seek emotional support in stressful situations, whereas men usually withdraw socially, Mather said.“Our research is the first to indicate that sex differences in the effects of stress on social behavior directly correlate with a person’s ability to assess someone else’s facial expression,” Mather said.When Mather’s research team began the project in fall of 2007, it sought to investigate the effects of stress on cognition, not necessarily the gender differences that emerge under stress, she said.“It became apparent that stress has a different effect on the way men and women process social stimuli,” Mather said.The research team simulated stress in study participants by placing their hands in cold water for 30- and 40-minute intervals then presenting them with various facial expressions.Under acute stress, Mather said, men had less brain response to facial expressions. They most often struggled to identify fear and anger.“The study revealed that, after stress, brain activation response to faces was enhanced in women but diminished in men,” said Nichole Lighthall, Mather’s research assistant and a doctoral student studying gerontology.Students shared their thoughts on the differences between men and women during confrontation.“I think men are more confrontational man-to-man but when it’s woman-to-man, I think the man is more submissive and doesn’t want the drama,” said Kevin Milkis, a freshman majoring in cinema-television production.“Typically, women want to talk about things more and men are reserved and stay angry,” said Lauren Howard, a freshman majoring in print and digital journalism.The study’s findings are only pieces of fully understanding the behaviors of women and men, Lighthall said.“It appears that understanding why men and women have different social and emotional responses to stress is a very complex research question,” Lighthall said. “This study makes an important contribution to answering it and hopefully our findings will be helpful in guiding future research on the topic.”
Ever think about how the 49ers would look with Patrick Mahomes or even Deshaun Watson on their roster rather than Solomon Thomas?A few 49ers scouts certainly do.In fact, some members of the 49ers scouting staff aired their frustrations to Bleacher Report about the way they’ve been “marginalized” by general manager John Lynch and coach Kyle Shanahan during the team’s draft-day decisions.In the Bleacher Report story, those disheartened scouts questioned why their opinions are ignored by the …
The Nal’ibali Mxit reading app will soon also feature a multilingual rhyme library for babies and very young childrenThe Nal’ibali reading-for-enjoyment campaign has joined forces with Mxit Reach to launch a new app to put children’s stories and literacy tips into the hands of South African caregivers and their children.The app is available to the 5-million monthly users of the Mxit social platform. It allows anyone with mobile handset – including the feature phones that continue to dominate the market in South Africa – to help put their children on the path to educational success with access to regular stories, literacy tips and support.“Research shows that being told stories and being read to at home are the things most likely to help make children successful learners at school,” says Carole Bloch, director of the Project for the Study of Alternative Education in South Africa, which is driving the Nal’ibali campaign.“Stories, particularly when read or heard in home languages, help children develop their language skills and imagination as well as their thinking and problem-solving skills. But not all South Africans have access to children’s books and stories – particularly in their mother tongue.” In fact, research shows that 51% of homes in the country don’t have access to leisure books and 85% of the population lives beyond the reach of a public library.“What most South Africans do have is a cellphone, with mobile penetration now over 100% in the country,” says Bloch. “By harnessing this tidal wave of mobile communication technology use in our country, we hope to get even more adults reading and enjoying stories with their children so it becomes part of their daily lives.”While many children are just as tech savvy as their parents, and may well enjoy reading the stories on their own, Bloch points out that – just as with reading traditional print books – the greatest rewards for children’s literacy come when adults and children share stories together.“There is a tendency for parents to engage less with their children around e-books and other forms of digital content,” she says. “Language and literacy skills are best developed in the discussion and engagement that takes place when caregivers and young ones share a story together – and this includes the sharing of stories found on digital devices.”For this reason, caregivers are invited to sign up to the Nal’ibali reading app with the children in their care, to receive a story or motivational tip in a language of their choice.Maru van der Merwe, Mxit Reach project manager, says the app is designed to motivate caregivers and children to read regularly. “By using push technology we can help remind or prompt users to share a story or story activity with their children – important for the Nal’ibali campaign given that it’s regular encounters with text and stories that promotes literacy development in kids,” she says.“Users also have the opportunity to earn points and rewards by completing stories, submitting reviews and answering monthly polls to further encourage regular engagement with the content.”The app also offers a story library for users to access at any time, audio stories for children to listen to together with their caregivers or on their own (particularly useful in daycare), as well as fun literacy quizzes and the opportunity to share reviews in a virtual reading club section.“Coming soon will be a multilingual rhyme library for use with babies and very young children, as well as an ‘Ask the Experts’ feature, whereby users can submit reading and writing questions they may have related to their children’s literacy learning, and receive an answer from a Nal’ibali literacy expert,” says Van der Merwe.Andrew Rudge, CEO of Mxit Reach, says one of the social network’s aims is to inspire and improve lives through the development of innovative and cost-effective solutions using the Mxit platform. “With already 60 000 subscribers to their app, we look forward to now engaging and motivating these users to make regular use of the content so as to drive and support behaviour change when it comes to their family reading habits,” he says.“And, in that way, make a lasting contribution to the development of a reading culture in South Africa.” To sign up for the Nal’ibali reading-for-enjoyment app, download Mxit from m.mxit.com. Then go to Apps > Search> Nalibali.
Share Facebook Twitter Google + LinkedIn Pinterest If you are reading this, it is likely that the sun has risen this day after the 2016 election.Surprise, victory, defeat, anger, joy, shock — no matter what you are feeling on this post-election day it was most likely expressed on Twitter in the last 24 hours with regard to the election.Humor was not hard to find.MrIrishDude@MrIrishDudePoor Canada, their gonna be filled with a bunch of Americans #ElectionNight #RIPCanada The evening started off with plenty of Twitter posts about the expected voting outcome and a short night for news anchors — or so they thought. Many expressed surprise, though, as the map of electoral votes turned decidedly red.Cause We’re America@CW_AmericaTurns out jobs were more important to Ohio than Jay Z and Beyonce.As the surprise of a Donald Trump favored election began to settle in, so did the voices of rural Americans on social media. The thoughts of “Did we overlook the rural America vote?” echoed across the spans of network analysts. The agricultural audience issued responses of “We’ve been here, where have you been?”Baffled panels of political analysts stumbled and stammered as the result of the Presidential election began to gain clarity. They simply could not understand how the pre-election predictions could be so incorrect.Twitter was also abuzz with news of plunging markets. Why was it happening and how much will it drop? Some grain traders also commented on the market reactions, noting the shock of traders. No matter how you feel, the fact that the election is over (except for who knows how many recounts) is reason to celebrate. The sun is up and it is time for America to move forward.
Man Utd keeper De Gea: Winning a Prem title unlike anything in the worldby Paul Vegasa month agoSend to a friendShare the loveManchester United goalkeeper David de Gea feels he can with another Premier League title.De Gea penned new terms with United last week.He said, “Everyone sees it, it’s passion. It’s hard to describe in words what it means to win a Premier title. “It is the most competitive league in the world with a lot of difference and I think it is very valuable to win a Premier title.”On his new contract, De Gea added: “It is a special club, the biggest in England, and it is a pride and pleasure to be in this club for many years.” About the authorPaul VegasShare the loveHave your say
She noted that developers have started moving further westward, as far as Old Harbour, St. Catherine, in a bid to provide affordable starter homes. “We realise that young persons are definitely interested in lower housing costs, while still desiring to be in and around the Corporate Area because most young professional jobs are in the Corporate Area,” Assistant Environmental Planner at the HAJ, Zaneta Scott, told JIS News. The Housing Agency of Jamaica (HAJ) says more young professionals are showing interest in accessing housing solutions on the periphery of Kingston and St. Andrew. Story Highlights The Housing Agency of Jamaica (HAJ) says more young professionals are showing interest in accessing housing solutions on the periphery of Kingston and St. Andrew.“We realise that young persons are definitely interested in lower housing costs, while still desiring to be in and around the Corporate Area because most young professional jobs are in the Corporate Area,” Assistant Environmental Planner at the HAJ, Zaneta Scott, told JIS News.She noted that developers have started moving further westward, as far as Old Harbour, St. Catherine, in a bid to provide affordable starter homes.She noted that Portmore is one major area that is being targeted for new housing developments.“The interest in Portmore is high. A lot of the call-ins we received from young professionals, persons wanting to start a family and persons wanting to buy a first home, the demand is for Portmore,” Ms. Scott said.The Bernard Lodge development is one new low-income housing solution that the HAJ will be undertaking in 2019.Senior Public Relations and Marketing Manager at the HAJ, Richard Jones, argued that the increase in road improvement works, including construction of highways, will facilitate faster commute for persons who reside outside of the Corporate Area.